O que significa Plataforma de publicidade?

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Ad Exchange then reviews the received bids, removing those that are outside of publishers’ criteria. Next, it selects the auction winner and the corresponding advertising content appears on the publisher webpage.

Further, Performance TV allows you to track the entire customer journey with Verified Visits™ technology. This model allows advertisers to see how a customer behaves after watching the ad—from visiting and engaging the website to making a purchase—regardless of what device they use to take their next steps.

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Há vários ESTILOS de formatos por publicidade pelo marketing digital. Estes são quaisquer Destes Muito mais comuns:

Before the bidding begins, advertisers set targeting parameters, such as maximum bid price and target audience. These parameters are essential for determining which impressions the DSP will bid on.

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The bidding happens autonomously and advertisers set maximum bids and budgets for an advertising campaign. The criteria for bidding on particular types of consumers can be very complex, taking into account everything from very detailed behavioural profiles to conversion data.

At any given moment, multiple advertisers can bid on a single impression of a publisher’s inventory, then the winning ad (with the highest bid) is shown to the user. Through RTB, advertisers can apply fine-tuned targeting and focus on the inventory most relevant to them.

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Direct buying involves advertisers purchasing ad space directly from publishers, and negotiating terms such as price, placement, and duration upfront, thereby guaranteeing inventory and exclusivity based on the agreement.

Comparar seu CPA utilizando o desempenho da pesquisa nenhumas marca e aguardar do três a sete tempo para alcançar a performance do CPA pretendida previamente de criar ajustes.

Promociona tu aplicación Llega a las personas de que conservacontinuademoraestacaestacionaestaficafixa jazepararpermanecequedan interesadas en aplicaciones saiba como la tuya y aumenta las instalaciones este vuelve a captar la atención do los usuarios actuales para qual realicen más acciones en la aplicación.

Adicionada a hipotese por escolher este número do dispositivos mostrados nas configurações do servidor

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